Bristol Rovers Football Club, Bristol Rovers Community Trust, North Bristol NHS Trust, part of Bristol NHS Group, and Somerset, Wiltshire, Avon and Gloucestershire (SWAG) Cancer Alliance are delighted to jointly announce the launch of The John Green Campaign.
The newly-created initiative will seek to raise awareness of prostate cancer risk, increase knowledge among male supporters and their families, encourage early detection and connect our community to local resources.
The campaign is named in honour of lifelong Bristol Rovers supporter John Green, who was diagnosed with stage four prostate cancer in early 2024. Since his diagnosis, John has sought to raise the understanding of the risks and symptoms associated with prostate cancer and has worked tirelessly with clubs across the country to encourage honest, transparent conversations.
In endorsement of the initiative, Bristol Rovers will be supporting prostate cancer awareness throughout March, including at the three scheduled men’s home fixtures; against Crewe Alexandra on Saturday 7 March, Shrewsbury Town on Tuesday 17 March, and culminating in a Club-wide awareness day on Saturday 28 March when Accrington Stanley visit The Memorial Stadium.
Watch John's story in the video player here!
Other material involving the Bristol Rovers men’s first team and other club personnel, designed to further develop understanding of prostate cancer, will be shared throughout the coming month. An awareness event, including a panel of experts, is also scheduled at The Memorial Stadium on Wednesday 25 March 2026.
Mitch Waddon, Head Of Media & Engagement at Bristol Rovers, said: “When John first approached the Club about supporting his campaign for awareness of the risks of prostate cancer, everyone at Bristol Rovers was determined to help him in any way we could.
“John’s work and dedication to talking openly and vulnerably about prostate cancer is truly inspirational, and we’re all motivated and excited to support him not just throughout March, but in the months and years to come."
The collaboration continues the immense work undertaken by Bristol Rovers Community Trust and the North Bristol NHS Group since their partnership was announced in November 2025. The two organisations have worked closely together to offer free health checks, raise awareness of the flu virus throughout winter and provide CPR training to students and young people across the city.
Bristol Rovers Community Trust CEO Adam Tutton said: “We’re delighted to be supporting one of our own. The goal of the Community Trust is to harness the influence of the football club to empower and uplift the lives of the club’s supporters.
“We’re honoured to back John and the campaign to raise awareness of prostate cancer risks and prevention pathways. We’re looking forward to launching the campaign and delivering much-needed health initiatives within our community."
Maria Kane, Chief Executive of Bristol NHS Group, said: “Raising awareness of conditions like prostate cancer is incredibly important. This collaboration with Somerset, Wiltshire, Avon and Gloucestershire Cancer Alliance, which we host, and Bristol Rovers FC and Bristol Rovers Community Trust will help us to reach a wider audience to provide important information and guidance to our local community.”
Dr Helen Winter, Clinical Director of the SWAG Cancer Alliance, said: "We’re delighted to be working with Bristol Rovers on a campaign that shines a light on prostate cancer. It’s an issue that affects so many men, yet too often remains difficult to talk about openly.
“By using their strong platform and loyal supporter base, Bristol Rovers are helping to start vital conversations about men’s health and the signs and symptoms to look out for. At SWAG Cancer Alliance, we see every day how crucial early diagnosis is, and this campaign has real potential to make a meaningful difference.”
More information about The John Green Campaign can be found by clicking the link here!
