Bristol Rovers is pleased to welcome Castell Howell Foods as the Club’s Primary Food Supplier partner.
Castell Howell is one of the United Kingdom’s leading independent wholesale food suppliers, distributing over 14,000 lines across the South West and Wales.
Having built an impressive track record in a traditional challenging industry, Castell Howell is the latest new partner to join the Bristol Rovers family.
The partnership also sees Castell Howell’s buying and marketing group, Caterforce, proudly displayed across the Men’s First Team Secondary shirt for the 2026/27 season.
Sam Greenfield, Head of Revenue, said: "We're delighted to welcome Castell Howell Foods to Bristol Rovers as our Preferred Food Supplier and are proud to have Caterforce feature on our Men's First Team secondary shirt for the 2026/27 season.
"From our very first conversations, it was clear there was a strong alignment between our organisations. Castell Howell has built an outstanding reputation through quality, reliability and exceptional service, values that mirror our own ambitions as a football club.
"This partnership will enhance the experience we can provide across the Club while also giving Castell Howell and Caterforce an exciting platform to engage with our supporters and wider community. We look forward to building a successful, long-term relationship together.”
Matt Lewis, Managing Director, Castell Howell Foods and Director, Caterforce, said: "We are absolutely delighted to have reached this long-term agreement with Bristol Rovers FC. This partnership represents a fantastic opportunity for Castell Howell Foods to support a proud and ambitious football club, while also showcasing the strength and values of Caterforce, the UK's leading foodservice buying group of independent family-owned wholesalers.
"As Bristol Rovers' Preferred Food Supplier, we look forward to working closely with the club both on and off the pitch, delivering the high levels of quality, service and reliability that our businesses are known for. Having the Caterforce brand featured on the away shirt is a fantastic way to raise awareness of the collective strength, scale and expertise of our members across the UK and Ireland. We are excited about the journey ahead and look forward to building a successful and lasting partnership together."
Gary Mullineux, Managing Director, Caterforce, said: "We are delighted to see Caterforce represented through this exciting partnership between Castell Howell Foods and Bristol Rovers FC. As a group of ten independent, family-owned foodservice wholesalers operating across the UK and Ireland, Caterforce is proud to support initiatives that raise awareness of the strength, reach and values of independent wholesale.
"This agreement provides an excellent platform to showcase what can be achieved when local family businesses work together through collective buying power and shared expertise. We wish Bristol Rovers every success and look forward to seeing the Caterforce name displayed with pride throughout the partnership."
