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Partnership with The Terrace Extended

24 November 2021

Bristol Rovers are delighted to announce a 3 season partnership extension with The Terrace, as retail operations partner.

The Terrace have been the club's retail operations partner for 6 months, taking control of retail operations including not only the stadium store but also BRFC Direct.

In a short space of time, the club's retail offering has improved rapidly, with more variety, new ideas and a smoother setup which has given our fans a more enjoyable and exciting experience with the club’s retail store. Through our partnership to date, we have seen improvements in shipping and logistics, store development, stock management and many exciting new collections.

Carl Sewell & Paul Towers, Directors of The Terrace added, "As a brand we have had such a great experience working with the club's staff behind the scenes, but also notably, the fans, who have supported our vision and been an active part in our re-development of the club's retail setup, a whole team has been put behind this partnership, a team who have worked relentlessly to deliver and introduce quick change. Change that has seen, smoother systems installed, lower stock risk for the club and most importantly, exciting new ranges that offer something a little different as the season powers on through. To extend our partnership for a further 3 seasons, gives us longevity to plan further ahead, extend ideas and really create something the fans can take further pride in.”

Tom Gorringe, Bristol Rovers CEO said, "We have enjoyed a brilliant partnership with the team at The Terrace over the course of the season and are already seeing significant improvements across all aspects of our retail operation. Working with our Store Supervisor Pete Weymouth, they have worked tirelessly to make improvements, many of which are behind the scenes, helping streamline our processes and integrating our systems to improve the experience for our supporters. We are delighted to be extending this partnership for a further three years and we are excited about where things can progress to during this term.”

To see all of the latest product ranges and offers visit

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