Butcombe Brewery, part of Liberation Group, is celebrating a renewed three year partnership with Bristol Rovers Football Club with the opening of a new bar.
Butcombe are an official beer of The Memorial Stadium, with exclusive pouring rights and a new Butcombe bar called 'The Gas Station' at the stadium.
The partnership deal, signed for an undisclosed sum, will play a significant part in the continued growth of Bristol Rovers.
Butcombe have also committed to engaging with Gasheads, offering monthly prize draws for Rovers fans and a once per season draw for a free trip to Jersey.
Tim Hubert, Managing Director at Butcombe Brewery, said: “We’re thrilled to be supporting Bristol Rovers as their official beer. As a local brewery, it’s important to back the city, its people and sports teams as they’ve always supported us. We will be joining fans throughout the season, celebrating wins (and of course commiserating losses) and look forward to a pint of Butcombe becoming a key addition to a Gashead’s matchday routine. We’d like wish the team the best of luck for the coming season.”
Tom Gorringe, Commercial Director at Bristol Rovers, said: “We’re delighted to be have extended our relationship with Butcombe for this upcoming season. As a local brewer it is great to have them on board as part of our core partnership base for the next three years. Their sponsorship has enabled us to further improve the facilities at the stadium for the upcoming season and create a better matchday experience for our supporters.”
Supporters are also reminded that all revenues generated by the club contribute 100% into their playing budget, so by drinking on site, supporters are investing in what the club can do on the pitch.
The new bar, located in the Popular East Stand, will be open for Saturday's Sky Bet League One fixture against Plymouth Argyle.