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The new title sponsors of the Football League were left licking their wounds after an opening round of fixtures which saw no fewer than 102 goals scored.
Tens of thousands of Sky Bet customers were counting their winnings as the big guns hit the ground running leading to football punters enjoying their best day ever with the Leeds-based firm.
One lucky customer won no less than £15,145 from a free £3 bet after placing a ten-fold Sky Bet Football League accumulator on Wigan, Watford, Bournemouth, Blackpool, Leeds, Yeovil, Nottingham Forest, QPR, Reading and Leicester.
With two minutes to go Leighton Allen from Droitwich looked set to collect nothing with only eight results going his way but Ed Upson’s 88th minute winner for Yeovil at Millwall gave him late hope.
Then incredibly Luke Murphy’s strike, with the very last kick of the game, took all three points for Leeds at home to Brighton and helped the Aston Villa fan win his bet with odds of over 5000/1.
Leighton said: “Like a lot of Villa fans I was hoping we’d sign Luke Murphy but at five to five last Saturday I was thrilled he was at Leeds! Winning £15,145 from a free £3 bet is real bookie bashing! I spanked the bookies without even risk my own money. Luke Murphy is now like a god to me.”
Remarkably another Sky Bet customer in Market Rasen backed the exact same teams in a £1 accumulator and collected £4226.
Less jubilant following the late drama at Elland Road was Sky Bet’s Head of Football Paul Wiggins.
“It’s fair to say there weren’t many cheers in our office after the Murphy goal although we could just about hear Leighton’s even though we he was around 145 miles away,” he admitted.
“It was a great start to our sponsorship of the Football League in terms of the drama on the pitch and it looks like the duel between punters and bookmakers is going to be a lively one throughout the season. We’re one-nil down after the opening round though, that is for sure.”
Plus, if you love placing accumulators (like Leighton), you’ll also love Sky Bet’s Free Bet Club which rewards all customers with a £5 free bet every week. Click here to join the Free Bet Club.